Basketball Trainingin Jacksonville, NC
1-on-1 sessions with Coach Jay Lawson — built for athletes who want game-translatable skills, basketball IQ, and real-game performance.
Pick the Pack That Matches Your Timeline
Start with a $65 trial session, then pick a package. Package credits can be used for private 1-on-1 or small group training with Coach Jay. The bigger the pack, the better the per-session rate.
5-Session Pack
Five sessions with Coach Jay, private 1-on-1 or small group. The right entry point for athletes new to AATW or looking to break a habit. Best for skill development, IQ, and game application. Per session: $55.
10-Session Pack
Ten sessions at a better per-session rate, private 1-on-1 or small group. Enough volume to see real change in shot, handle, and IQ. Best for skill, IQ, conditioning, and live-rep volume. Per session: $50.
15-Session Pack
Fifteen sessions, private 1-on-1 or small group, enough volume to fundamentally improve shot mechanics, handle, and basketball IQ. Best for pre-season prep, off-season builds, and real role expansion. Per session: $45.
20-Session Pack
Twenty sessions at the best per-session rate, private 1-on-1 or small group. Built for athletes serious about a full development cycle. Best for year-round development, recruiting prep, and full skill overhaul. Per session: $40.
Built for Athletes
Who Want More
Every session is built around real-game application — IQ, decision-making, and skills that actually translate to the court.
Game-Translatable Skill Development
No wasted reps. Everything Coach Jay teaches translates directly to game situations — decision-making, spacing, finishing, and reading the floor under pressure.
Basketball IQ
Decision-making, court awareness, and how to read defenses. Players walk away thinking the game, not just executing drills.
Position-Specific Work
Training designed for the athlete in front of him — guard play, wing skills, post moves, defensive concepts. Tailored to your role.
Confidence Under Pressure
Coach Jay builds environments that challenge athletes mentally and physically — so when the moment matters, the work shows up.
Real Feedback. Real Results.
From the players and families who train at AATW.
Training with Coach Jay has helped me become a much more confident player. The workouts are challenging, game-like, and push me to improve every session. I've gotten better with my ball handling, shooting, and decision-making, and I can see the difference when I play in games.
Coach Jay does an outstanding job of developing players both on and off the court. Every workout is organized, high-energy, and focused on skills that translate directly to games. We've seen tremendous growth in our child's confidence, work ethic, and overall basketball IQ.
I love training with Coach Jay because every drill feels like something I'll actually use in a game. He pushes me to work hard and teaches me how to read defenses, make better decisions, and play with confidence. I've improved so much since I started training.
What stands out most about Coach Jay is how much he genuinely cares about each athlete's development. He creates a positive environment while still holding players accountable. The improvement we've seen in our child's skill level and confidence has been incredible.
Coach Jay always brings energy and makes training competitive. The workouts help me play faster, think quicker, and stay confident under pressure. I've become a better scorer, defender, and teammate because of the things I've learned during training.
Investing in training with Coach Jay has been one of the best decisions we've made for our athlete. The instruction is detailed, professional, and focused on long-term development. We appreciate that every session is purposeful and designed to help players succeed in real game situations.
Skills Training & Development
Scroll to explore
Book a Trial Session With Coach Jay
AATW takes athletes who are committed to getting better. Submit your details and Coach Jay will follow up to schedule your trial session.
