The Story BehindAATW
All About The Work — a basketball training program in Jacksonville, NC built for athletes who want more from every rep.
Meet Coach Jay Lawson
Coach Jay Lawson is a basketball trainer in Jacksonville, NC with 6+ years developing high-level athletes. He has worked with 200+ players across competitive youth, AAU, and high school programs — including 25+ All-Conference and All-State athletes, and 100+ who advanced to varsity and collegiate competition. Jay believes in developing complete players — mentally, physically, and competitively. He trains athletes who are committed to being the best, and matches that commitment with the same level of intensity, detail, and passion. Basketball is not just what he does — it is who he is. His approach is built on discipline, accountability, and a deep love for the game. He pushes players beyond their comfort zones while building confidence, IQ, and work ethic that translates on and off the court. Not for everyone. Built for athletes who want more.
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A Track Record Built on the Work
The numbers behind 6+ years of developing serious basketball players in Jacksonville and beyond.
- 6+ years developing competitive basketball players across youth, AAU, and high school
- Specializes in advanced skill development, basketball IQ, and real-game application
- 25+ All-Conference and All-State athletes developed
- 100+ athletes advanced to varsity and collegiate competition
Book a Trial Session With Coach Jay
AATW takes athletes who are committed to getting better. Submit your details and Coach Jay will follow up to schedule your trial session.
